Introduction
Why Paraback?
The increasing competitiveness in the global tourism market encouraged tourism operators to invest more in promotion, resources, knowledge and quality in order to achieve satisfactory growth. Therefore, it was extremely important to be in touch with the latest technological trends and have the knowledge required to effectively respond to the challenges of global competition. The appearance of the Internet and the incredibly rapid development of highly sophisticated computer and telecommunication technology have made the world a global village in a real sense. It enabled a new way of communication. This technological advancement made the role of travel agencies less and less important.
According to Gabriel Frendberg and Alexander Svensson, the authors of “Lookers and Bookers - A study of booking behavior and the consumer”, a simple measure that can be used to gauge the effectiveness of a website is what percentage of the visitors that visit the travel service website actually book online. This ”look to book” ratio serves as an important indicator of the travel website’s functionality, effectiveness of the customer relationship management tools deployed, the breadth and uniqueness of the travel products offered and the loyalty factors. The higher the ratio, the better it is. At Paraback, we strive to keep this ratio exceedingly high!!
What is Paraback?
Paraback provides an online hotel booking engine specialized for webmasters and travel agencies selling hotel accommodation in more than 365,000 properties in addition to other travel-related services. Our target is to make our partners and business affiliates sell more destinations at very competitive prices.
Our booking engine is user-friendly, and enables you to handle your bookings from any location (whether home or office… you will have full control and monitoring over the bookings being made).
The use of the system is free of charge; we do not charge you entrance fee nor monthly fee and absolutely no hidden costs. The company's marketing strategy follows a direct selling and multi-level marketing model, depending on independent webmasters and/or travel agencies to refer our website to other webmasters and/or travel agencies and receive compensations based on the sales volume achieved as a result of their referrals … all this network is arranged in a binary fashion.